« Building improvements - when your walls come tumbling down | Main | Is your intranet a desolate graveyard? Try a wiki. »

5 keys to postcard marketing success

Postcard Remember how much fun it was to get a postcard from someone?  They often told of vacation adventures or far away places?  Back then, you probably didn't think of them as a marketing tool. 

But today, you know that direct mail and postcards are a cost-effective and attention grabbing way to deliver a marketing message.

There are some "rules of the road" when it comes to postcards that will ensure you get the most out of the effort.   Next time you are planning a postcard campaign, remember these:

~ Don't get overly cute with your headline.  Be direct.  Be bold. Deliver the benefit.

~ Keep it brief.  Do not cram your postcard with copy.

~ Use first class postage. You have better control over delivery time and if you imprint "address service requested" on the postcard, you'll get your undeliverables back.  That keeps your list and database clean.

~ If you are on a tight budget, be judicious with color.  Depending on your graphics, two-color printing will often do the trick.

~ Think over-sized.  They're much less likely to get lost in the stack of mail.

Why do postcards work?  Think of their key attributes.  Simple.  Fast.  To the point.  Effective.  Hard to argue with that combination!


TrackBack URL for this entry:

Listed below are links to weblogs that reference 5 keys to postcard marketing success:


Aaaahhh...it's a long time since I use a postcard. wish i can make collecting it as a hobby before :)

veempire --

They can be pretty effective. But, not sure most marketing postcards are worthy of collecting! ;-}


The comments to this entry are closed.

« Building improvements - when your walls come tumbling down | Main | Is your intranet a desolate graveyard? Try a wiki. »

Technorati Bookmark: 5 keys to postcard marketing success

This site is intended for informational and conversational purposes, not to provide specific legal, investment, or tax advice.  Articles and opinions posted here are those of the author(s). Links to and from other sites are for informational purposes and are not an endorsement by this site’s sponsor.