Answer it once, use it over and over!

Think about the advice you've given your customers over the years.

You've probably answered hundreds of questions on topics related to your business. No doubt, your customers have valued that information.

It could be even more valuable than you realize.

Write down the most commonly asked questions, along with the answers.  There you have it-- you've just created a question-and-answer tip sheet or in Internet lingo a FAQ (frequently asked questions) sheet.

Now, print some up and mail them out to your database of current customers. (you do have one, don't you?)

• Or put it on your website
• Or use it as a new business mailing
• Or leave some at your reception desk
• Or include them with your next round of invoices
• Or use it as a newsletter article starter

...you get the idea - find a way to share your expertise.  It can only do your reputation and your bottom line some good!