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The Rule of 10

I believe in the power of social media. As a matter of fact, I just recently used both Twitter and LinkedIn to to ask for help on a project I'm working on for a client. The response I had was impressive. And within a couple of hours I was given referrals to other people who were very helpful to me. By the same token, I have also found myself being to reliant on this tools. You can talk to a lot of people at one time but how do you know if you're talking to the right people? Clearly I have a lot of learning to do.

Now, I was one of those kids growing up (like many of us I suppose) that thought my dad was totally full of bologna.  He was always passing on ridiculous, esoteric advice that he learned from being in business back in the 1960s, 70s, 80s and 90s. I mean what can a guy who's been a part of the life insurance industry for nearly 50 years teach me? Well, plenty. And here's a piece of advice he gave me years ago that I will never let go of.10_3

Talk to at least 10 people a day about your business. This does not mean leaving a bunch of voice mails. Your spouse does not count as one of those 10 unless she is a potential client. I'm talking 10 people in your industry who have an influence on growing your business. And better yet, get face to face (or as my dad would say, "belly to belly") with these folks as often as possible.

If you talk to ten people everyday five days a week fifty-two weeks a year (for those of you who don't celebrate holidays and take vacation)...well you do the math. It will not take long for the people in your industry or niche to know who you are and what you do!

And if you can couple this advice while also learning to use social media as an effective sales and marketing tool, you'll stay miles ahead of your competitors.


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Incredibly simple but excellent advice. Marry that with a social media strategy that helps you narrowcast down to your key audiences (and their influencers) and it becomes pretty powerful.

On the flip side, sometimes I think we worry too much about ONLY talking to the right audience. With the whole concept of six degrees of separation -- who knows where your next referral is going to come from. With the "no cost" price tag of social media, why not cast a wider net?

Great post!


I agree about not narrowing your focus. I often will get candidates for a job search I'm doing from someone I met at church and in a general discussion just mentioned that we were hiring. So, I think that networkingm no matter how it occurs, is helpful.

great job!it is a wonderful idea to going through social media marketing. media do help us in creating and promoting our business globally
it helps a lot without having a proper setup although working online

Home Based Business

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