« The Downside of Firing Social Networkers | Main | Embrace Six Aims for Improvement »

How important is right?

67563318 Compromise.  Cutting corners.  Short cuts.  Accelerated timetable.  Last minute. 

These are words that fill our days as business owners and marketers.  And it would be foolishly idealistic (not to mention absolutely unrealistic) to suggest that we should eliminate them from our world.  If we could, we already would have!  But, I believe we have let the pendulum swing too far and it’s up to us to right it.

Sometimes doing it right needs to matter more than doing it right now.  We’ve become too responsive.  We let the marketplace jerk us around.  We let our competitors’ actions dictate ours. We have to stop that.  We need to take back the control.  We need to do what is right.  When it’s right.

I’m not suggesting that every marketing initiative needs to be the Mona Lisa.  Nor am I saying you should ignore the marketplace or our competitors. 

But be honest, do you even really take the time to stop and think “ideally, how would we do this?”  or “what’s possible?”   I think most business owners and marketing teams have gotten so used to being over burdened, under resourced and pressed for results that you don’t even consider those questions.  And that is costing you market share and money.

So how do you blend the reality of your world and this idealistic notion of doing it right?

Identify a couple efforts as being significant enough that you will not compromise.  They have to be done right.  Another thing to consider.  Do less but do it better.   Free up some time and resources to concentrate your energies on a tactic or two that could really move your business if given the right depth of your attention.

Think of it as going both deep and wide.  It’s much more effective than just spreading ourselves too thin.


Reblog this post [with Zemanta]

TrackBack

TrackBack URL for this entry:
https://www.typepad.com/services/trackback/6a00d83452ceb069e201157151b806970c

Listed below are links to weblogs that reference How important is right?:

Comments

The comments to this entry are closed.

« The Downside of Firing Social Networkers | Main | Embrace Six Aims for Improvement »

Technorati Bookmark: How important is right?

This site is intended for informational and conversational purposes, not to provide specific legal, investment, or tax advice.  Articles and opinions posted here are those of the author(s). Links to and from other sites are for informational purposes and are not an endorsement by this site’s sponsor.