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Innovate or die?

There's a of buzz around the idea of being innovative.  It sounds mysterious, but really it is about understanding the shifts in the marketplace.  Customers have changed...both on the consumer side and B-to-B side.  I think in many ways, being innovative simply means recognizing the shifts and adjusting accordingly.

Check out this slide show from North, sort of a marketing think tank.  One of their managing partners, David Brody is a North graduate from here in Des Moines.

No mumbo jumbo.  Your customers aren't asking you to be creative for creative's sake.  They are asking you to:

  1. Listen
  2. Adapt
  3. Care

If you'll do those three things, they'll think you are not only innovative, but the company they want to do business with.

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