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The best marketing tactic -- doing what you love

On this Sunday morning as some of you may be:

  • Dreading Monday
  • Scouring the want ads
  • Dreaming of actually opening that business you covet
  • Be whistling as you serve customers you love, doing work you love
  • Or something in between

I'd like to remind all of you that we have choices. There's always another path. But everyone deserves to, as my friend Steve Farber puts it, "do what you love in service of people who love what you do."

Think that's not possible for you?

I challenge you to watch this TED presentation as you sip your morning coffee and then find a way.  

 

There's nothing more infectious than someone who loves their work and the people they serve. That's authentic marketing at its very core.  

I hope this inspires you to stop dreading Mondays and find work that speaks to your soul as well as your bank account.

~ Drew

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