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Need vs. want

CBS Sunday Morning ran a commentary a few weeks ago about three key things for your financial success. Suze Orman talked about needs versus wants. In our financial world, a need is something you can’t do without, such as a place to live. A want is a 4,000 square foot house we may not be able to afford.

It made me think about sustainability. Is consumerism one of the issues at the heart of sustainability? Does the stuff we don’t need and just want affect our carbon footprint?  More importantly, can the sustainable movement offset the increased consumerism as other countries join in the affluence the west has enjoyed?

Victor Lebow, a US economist and retail analyst in 1955, wrote: “Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfactions, our ego satisfactions, in consumption. We need things consumed, burned up, worn out, replaced, and discarded at an ever-increasing rate.”


The American economy has operated that way since 1955.  You hear it every day.  CONSUMER SPENDING DOWN EQUALS ECONOMY BAD!! Yet all predictions show that a growing world population with an increased consumption is not sustainable.

How do you balance these issues in your life? Do you think about whether it is a need or a want?  Let me know your thoughts about this important issue on sustainability.

-Rob Smith

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