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What is Facebook Paper?

Katie Stocking is the owner of Happy Medium LLC.

Have you even heard of Facebook Paper? You might not have, it’s pretty new. Plus, it’s actually an entirely different app then the regular Facebook app. Working in media, I always wonder how long an actual printed paper version of newspapers is going to continue to happen. I’m not sure this is officially the end for printed newspaper, but as more companies try to create your newspaper experience online, it doesn’t look good for them. Adapting is the name of the game. Here’s what I thought about the app.

The App: Technically speaking, the app was released last week and from my perspective, is a combined way, as well as some new ways, to get your information. My initial thought was Facebook tried to combine Instagram, Pinterest, Twitter and Facebook into one app. Smart or crazy is yet to be determined. Like any new layout or app, I’m in the middle of my adjustment period of trying to figure out if I love it or am sticking with my old secure ways. The app is set up to have a mash of your Facebook information along with other information you would find in a news-“paper”. There are different sections you can follow, starting with of course your own Facebook. Other options are Tech, Enterprise, Pop Life, Score, Exposure, Ideas, Equalize, Planet, All City, Well Lived, Cute, LOL, Glow, Pride Flavor, Family Matters, Headlines, Creators, and Home.

Biz Record Blog_FB Papers_1

Biz Record Blog_FB Papers_2

The Good: If you’re looking for one stop information gathering, this is it! When you’re in the Facebook section, you’re going to only get served updates from friends and pages you follow. It’s one swipe to the right and you can find streaming headlines. Your content is separated, but housed under one umbrella now. If visual is your thing, you’ll probably like this timeline much better than the white background current Facebook timeline. It also seems to be pretty user friendly. I like their concept of it functioning like an actual news paper would. As you listen to the tour they use words such as “fold down” and “turn the page” to really enhance your “paper” reading experience, and yet feel familiar all at the same time.

The Bad: As you can see in the pictures, each story bump is pretty small (or is that just what it looks like after you turn 30?!) Either way, it’s small. One click and it’s bigger, which isn’t terrible. I think the large amount of information feeding into this app could easily get overwhelming as well. We’re somewhat conditioned when these concepts are separate (i.e. pictures on pinterest, short sentences on Twitter) to handle them in their respective platforms. Once you combine the concepts – it’s almost impossible not to have information overload. That is, until we’re all used to it, and there will so be a day when even this amount of information is not enough for us…

What do you think? Tweet me your thoughts @interactivekate.

--Katie

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