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Planting the seeds for others' success

Kelly Sharp is the owner of Heart of Iowa Market Place

I recently spoke to the Young Professionals Connection about the value of building relationships to grow business and was reminded it's that time of the year when college students are looking for internships. I was also reminded that any time of the year is a good time to mentor young professionals.

While students gravitate to a variety of companies, it seems like retailers --particularly specialty retailers -- are left out of that mix. Young people tend to look to us strictly for summer jobs, but students and retailers miss a golden opportunity when they do. Honestly, it surprises me, too, that more marketing students don't look to the niche retailers to learn more about their chosen profession.

It's only logical that we retailers focus the bulk of our time and energy on peer-to-peer relationships and marketing. After all, businesses run on profits -- and profits only come through sales.

But, just like in other areas of business, tunnel vision is a dangerous thing. A laser focus on sales, sales and more sales makes it very easy to overlook chances to be a mentor to up-and-coming retail talent. That oversight not only does a disservice to young people, but it can be a real missed opportunity for us, too.

Mentoring interns or young professional can re-energize us as we pick up on the excitement of young people who are learning. It helps us to look at our own profession and business in new ways as we answer questions we might not have even thought of asking ourselves. It can give us new ideas and the latest thinking coming out of our universities.

Mentoring can create a talent pool and even broaden our own marketing base by introducing our business to a new and younger audience.

Whether you decide to work with a college intern or a young professional with an entrepreneurial spirit, mentoring is a tremendously rewarding opportunity that shouldn't be overlooked.

You'll grow. They'll grow. And, for years to come, they'll remember how important you were to starting them on a path to success.

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