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Is Your Internet Front Door Open and Inviting?

You might think by now that every business in the country has its own website. If you do, you'd be wrong.

According to Dex Media earlier this year, only about 40 percent of small businesses had their own website last year. Experts predict that number to double in 2014.

What's that mean for you? More challenges to your business but also more opportunity.

The challenges come, obviously, in the form of more competition. If your business hasn't carved out its own niche, odds are fairly good that one of those new websites will be promoting a competitor.

In fact, I'm in the process of updating my website at the Heart of Iowa Market Place and it's a smart time to take a long, fresh look at your website, too. Is it tired? Outdated? Boring? Is everything spelled correctly? How about its grammar? Is all your contact information easy to find? Is it truly as good as it can be in the way it showcases your services and products?

Those are basics -- and you can't afford to overlook them. When you get them wrong, you come out on the losing end of sharper competition.

However, a real opportunity for your business comes from the recognition that this is the perfect time to step up your game. When you think about it, a website is like opening another location for your small business; it allows you to be less reliant on walk-in traffic. It also helps you reach and build a bigger audience for very little money. And, after the winter we just had, it's no surprise that you can still make sales to people who don't want to venture out into the cold and snow.

Go beyond the basics by reaching out to a smart, creative web designer who can make your website everything it should be -- and that includes designing it so you can make updates yourself without spending lots of dollars. And, don't forget to create a mobile site, too.

Remember, your website is your company's face and front door to many, many people. Some of those folks will never walk through your doors. Just make sure your website is so inviting and easy to use that the only reason they don't come to you in person is because they're able to buy everything from you online.

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