« Do it right the first time | Main | Consider referral marketing »

"Christmas in July" is too late

Kelly Sharp is the owner of Heart of Iowa Market Place

When I was growing up, I remember a lot of retailers holding Christmas in July sales. The tradition got started mainly because there are no holidays between the Fourth of July and Labor Day so retailers needed to create an event to stir up a little business.

When I think of Christmas around this time of the year, it's definitely too late to wait until the dog days of summer. In fact, just forget all about a Christmas in July sale. The time to start planning for the 2014 holiday shopping rush is now.

Start with this checklist now and you'll put yourself ahead of the game:

  • Have you reviewed last year's staffing process? Did you have enough people? Did you have too many people? How many will you need this year and where will you find them?
  • What product trends are going to be hot? What will you do to make sure you're not behind the curve when meeting your customers' wants and needs?
  • What's your marketing strategy not just during the holiday season but in the weeks and months leading up to it so that you make sure you stay top of mind with your customers?
  • What promotions can you do to keep clients coming back?
  • How can you make it easier for them to shop this holiday season?

It's never too early to start planning. And that's especially true when it comes to getting ready for a strong Christmas sales season.

Plan wisely now so you can reap the benefits later.

TrackBack

TrackBack URL for this entry:
https://www.typepad.com/services/trackback/6a00d83452ceb069e201a3fd13fded970b

Listed below are links to weblogs that reference "Christmas in July" is too late:

Comments

The comments to this entry are closed.

« Do it right the first time | Main | Consider referral marketing »

Technorati Bookmark: "Christmas in July" is too late

This site is intended for informational and conversational purposes, not to provide specific legal, investment, or tax advice.  Articles and opinions posted here are those of the author(s). Links to and from other sites are for informational purposes and are not an endorsement by this site’s sponsor.