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Do you have an ebook in you?

BooksOnlineDrew McLellan is the Top Dog at McLellan Marketing Group

Ebooks are smart marketing. Here are some of the benefits of creating one:

  • Attract prospects
  • Share your expertise
  • Builds a mailing list
  • Establish your thought leadership
  • Help potential and existing customers
  • Stand out from your competitors
  • Generate word of mouth marketing

And the best news is…. if you want to, you can create it completely on your own. Many companies use their ebook as a lead generation tool, trading helpful content for a prospect’s email address. Others will sell their ebook on their own website or places like Amazon.

Whether you give it away or sell it, the key is creating something of value. Here are some tips for making that happen.

Write what you know: The whole point of creating an ebook is to share what you know to demonstrate your expertise. So don’t stray from your expertise. Pick a topic that is in your sweet spot.

Don’t be stingy with the insights: I know it goes against your grain to give away what you sell but I promise, they’ll still come to buy even if you give away the goods. But if you don’t give away the goods, your ebook will be a flop.

Make it pretty: One of the things that separates a good ebook from a white paper or just a plain old PDF report is how it looks. Use visuals and a sense of design to lay out the book so it reflects your company’s brand and the content. Don’t forget how many of us are visual learners so infographics, charts and other visual teaching tools are a nice addition.

Break it up: If the idea of writing a book is daunting (remember, an ebook can be any length) then break it up. Write the sections or chapters as blog posts or stand alone articles and then weave them together. Or assign different people in your organization to write different sections.

Maybe it’s already written: You’ve probably written many reports, proposals, blog posts and presentations. It could be that the germ or most of the contents of your ebook are in one or more of them. Re-purposing content is a great way to save time and emphasize some of your time-honored wisdom.

Promote it and promote it some more: The internet is definitely not a world where if you build it, they will come. Once you have the ebook online and available for download or purchase — you need to tell the world. Use both digital and traditional methods of driving traffic to your masterpiece.

I know there's an ebook or two in you.  Why not start it today?

 

~ Drew McLellan, Top Dog at McLellan Marketing Group

 

 

 

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