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Let's wipe out unrecycled toilet paper


Rob Smith is a principal at Architects Smith Metzger

Toilet tissue is used every day, but it is never going to be recycled. However, what you use should be recycled toilet tissue.

The most popular brands sold to homes contain zero recycled paper: Charmin, Cottonelle, and Quilted Northern. Scott Ireland of CapSan says, “very few nonresidential clients will pay the high prices for those products and usually buy recycled toilet tissue.”

Studies show if every family used just one roll of recycled tissue instead of virgin tissue, 420,000 trees would not be cut down. Think of the impact if every family used a case!

Recycling one ton of paper for toilet tissue also saves 7,000 gallons of water and enough electricity to power a home for six months. That’s because the process of recycling paper into toilet tissue is much easier than starting with a tree!

SCA of Sweden, the third largest producer of tissue, has teamed up with two companies in Iowa to wipe out virgin tissue. You are going to love this!

First, trucks loaded with recycled toilet tissue come from Wisconsin to Des Moines and deliver to CapSan. Rather than return empty, the trucks pick up waste paper from City Carton at their main location in Iowa City. Of course you have contracted with City Carton so your office waste paper is there also. The paper is taken to Wisconsin and made into toilet tissue. Then it starts all over again.

Now you may not reuse the magazine you read last month, but there is a direct connection.

Where are you with wiping out virgin toilet tissue? Send your thoughts to rsmith@smithmetzger.com

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