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How social media won summer 2014

The weather wasn’t the only thing heating up this summer! It was a season full of updates, changes and trends in the world of social media.

Best Moments

  • The 2014 FIFA World Cup made history as the biggest social media event of all time. More than 300 million tweets related to the World Cup were sent out over the course of the event. During the championship match there were over 618,000 tweets sent out per minute (source: http://www.eyeflow.com/world-cup-social-media-statistics/). Check out more incredible stats about social media usage during the World Cup here: http://www.eyeflow.com/world-cup-social-media-statistics/.

  • Social media was also a hit this summer with a craze known as the ALS Ice Bucket Challenge. For this challenge, people were nominated to either donate $100 to ALS or dump a bucket of ice water on their head. Most people decided to both donate and receive the freezing shower while posting videos of it on social media. The Happy Medium team even took on the challenge! Check it out here: http://youtu.be/uhl4wDZjPzk. As of Sept. 5, over 2.4 million Ice Bucket Challenge videos have been uploaded to Facebook, and the ALS Association has received a 3,000% increase year-over-year during this same time period in donations because of the viral hit.


Trends

  • Temporary messaging is becoming more and more popular through apps like Snapchat and Slingshot, which is a recently released app.

  • The selfie trend is still incredibly popular, reaching new ridiculous heights this summer with several new phones and apps coming out that are designed to specifically help you take a better selfie. Looks like it will be a while until your news feed is selfie-free again!

Changes


It’s safe to say social media was the MVP of summer 2014, so now bring on fall!

--Katie

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