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How do you talk to your employees?

Treasure-Map_optDrew McLellan is the Top Dog at McLellan Marketing Group

Do you know where you want your company to be in five years?  If I asked you to describe it in detail -- could you?

(If you can't -- you need to spend a little time creating that vision.  Read this Inc. article for the 8 steps to get it done)

Let's assume that you've already done that work and you have a clear picture in your head.  How often do you get it out of your own head and share it with your team?

Every day you ask them to work hard. Do they understand why and what your ultimate destination is?  

You don't get to a five year destination without stopping along the way. Do they even understand the journey itself?  That this year's goals get you a little closer to that big, hairy, audacious goal that you've set?

Business owners and leaders need to remember that they can't be the only keeper of the vision. The truth is -- you can't get there without your team, whether you have five employees or 500.  And to help you get there -- they need to be constantly reminded.  You can't just tell them once and then assume they'll keep it top of mind.

Like you -- your team has plenty on their plate and it's tough to keep the big picture front and center.  That's your job. You need to find ways to get your crew excited about where you're going.  You need to create milestones for them to shoot for and celebrations for when they do.

Your job -- your responsibility is to be both aspirational and inspirational.  I know you have to spend a lot of your day just getting the work done.  But make sure that's not the only thing you're talking to them about.

Why not schedule an all company meeting to remind them where you're heading and why it matters?

~ Drew, Top Dog at McLellan Marketing Group

 

 

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Comments

We will inform the team about our marketing efforts and decide how they can be a part of it? Maybe making calls?

Rob,

At the very least -- they should be told about the effort and how it will be executed. Then, they should get updates on its progress.

Ideally -- there would be roles for at least some of your team and in that case -- they'd be brought into the fold even more!

Drew

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