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Does your 2015 plan take the social compass into account?

Drew McLellan is the Top Dog at McLellan Marketing Group

I'm hoping that you've started on your 2015 marketing plan. Brian Solis created a very interesting infographic to help marketers think through their communications strategy from a very different perspective.  

As Brian said on his own blog, "Inspired by a moral compass, The Social Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.

It was designed to guide us from the center outward. However, it can also impact how a business learns and adapts by reversing the process and listening to customers and influencers through each channel from the outside in."

Take a look at the infographic he created and use it to identify holes or missing pieces in your own plan for the upcoming year. While it's called a social marketing compass, it actually includes both on and offline elements.

This would also be a great tool to stimulate a brainstorming session for you and your team.

Socialmediacompass

 

 

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