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It might sound crazy...what I'm about to say

Rob Smith is a principal at Architects Smith Metzger.

Okay, I admit it!  I am addicted to "The Voice."  I even cast my vote on Tuesday morning for Matt McAndrew. When I started watching I knew nothing about the judges but now am a big fan of Pharrell Williams.

Most think of Pharrell as the singer of "Happy" but the animals of the oceans are happy because of his collaboration with the Vortex Project. The Vortex Project is all about recycling nearly 40 million tons of plastic that ends up in the ocean.  The plastic blows into the ocean or is dumped by ships directly into the ocean. Nothing degrades plastic except sunlight. Small pieces are digested by wildlife or sea life become entangled in a web of plastic. Another problem is that the toxins in the plastic reside inside fish that we end up eating.

The Vortex Project is named from five massive ocean vortexes that swirl and slowly collect massive amounts of plastic. Much of it also shows up on our beaches. What do you do with tons of recycled plastic? Find a rock star to incorporate the waste into high fashion.

Along comes Pharrell. He is creative director of Bionic Yarn which produces denim from recycled materials. The clothing line is called Raw for the Oceans and features jeans and other clothing made exclusively out of recycled plastic from the ocean.  I checked online and you can get jeans from $110 to $210 a pair.  I know what you are thinking but think of the baby turtles you saved.

I would be happy to know what you think of Pharrell’s venture.  Contact me at rsmith@smithmetzger.com

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