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Superbowl -- oh, is there a football game too?

SuperBowlXLIXLogoDrew McLellan is the Top Dog at McLellan Marketing Group

Sure, sure....those Seahawks played a great game and as always the Patriots will be tough to beat.  And who isn't excited to watch Idina Menzel sing the national anthem or Katy Perry shake up the halftime show?

But the real talk of the upcoming Superbowl is, as always, the commercials.

Companies spend millions, between the media buy and production, for a :30 second appearance and the national spotlight. Is it worth it?

In 2014, a 30-second spot was an staggering $4 million and if you wanted a full 60-second spot  -- make the check for $8 million. And then there's the cost of actually making the spot. Most Super Bowl spots cost between $1-3 million to make, although some thrifty advertisers came in under that.

Now add in the public's quick and critical reaction and the odds that in an effort to be funny your spot won't really be about driving sales.... and voila, a marketing mistake in the making?

As with all marketing questions, the answer is -- it depends. Many brands (Skechers, Audi, etc.) have seen double digit sales growth that was sparked by their Super Bowl spots. Other brands, like Bud, have become a game day staple, both at the parties and with their commercials.  For them, it's viewed as both a thank you for all that beer you've got in the fridge and a tradition.

For us -- they're entertainment to be enjoyed and shared. (Imagine the value of a popular Super Bowl spot today with social media versus 15 years ago).

To get your pump primed for the big game -- check out these Super Bowl classics.

Best animal Super Bowl commercials

Best animaled Super Bowl commercials

Most memorable Super Bowl commercials

Most expensive Super Bowl commercials

Best Super Bowl commercials of all time

You can watch all of the Super Bowls ads as they're released here.  Or you can wait until game day!

Oh yeah...and go Seahawks!

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