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The proof is in the glasses


Rob Smith is a principal at Architects Smith Metzger.

I have decided my next pair of glasses will be made of maple by a bunch of lumberjacks from Boise! Why? They are sustainable and cool.

Raised in a family lumber business in Utah, three brothers founded Proof in 2011. They loved anything made of wood and why not eye glasses?  Wood, of course, can be replenished rather than the plastic frames of the past. I suppose you could burn them when you were done with them.

The company has taken off because of one simple fact.  Depending on who you want to believe, between 60 and 70 percent of Americans wear glasses. That’s pushing 150 million people.  That’s a big need for glasses.

And the amazing news is the frames cost $100 to $150. I have spent much more for plastic frames in my years of wearing glasses!

Joni Schrup, owner of Discerning Eye Optical in Iowa City is the dealer for Iowa.  She was at a show in New York and visited the Proof booth and was attracted to the idea of wooden glasses. She says “The glasses are selling okay in Iowa. People like the way the glasses look and they are sustainable. And that’s good because eyewear for younger people is on the rise due to viewing phones and tablets all the time.”

The idea has blossomed into wood wallets and cigarette lighters.  Maybe purses are next.

I would be happy to know what you think of Proof glasses.  Contact me at rsmith@smithmetzger.com

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