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Make the most out of your next conference

Katie Stocking is the founder and President at Happy Medium LLC.

I’m heading to SXSW, which is held in Austin from March 13-22, for my annual interactive inspiration for work. Hopefully you are also lucky enough to be able to attend a conference or two this year to help you expand your knowledge in your industry. Conferences are not only educational but also inspiring. Since the season is upon us, here are my tips for making the most of them! 

Make a game plan: It’s always a great idea to plan ahead, especially when you (or your company) is investing in you.

Networking: Part of your game plan should include how you plan to network. Make sure you take enough business cards; you’ll be passing them out like crazy! Depending on your situation, it might also make sense to bring some company swag to really stand out from the crowd. 

Recap each day: Whether you’re attending the event with other team members or on your own, take a few minutes at the end of each day to digest things you heard and learned. Organize your notes while they are fresh in your mind.

Take notes: Take your laptop or your favorite notebook and pen to make sure you get to take note of all the great ideas you’re hearing. Also, when entering a room, check to see if the speaker has provided any print outs of the presentation so you have a base to work from.

Live in the moment: While taking notes is important, it is also equally important to make sure you’re not too busy jotting down every word you hear, to really absorb the overall concepts and say hi to the people next to you. If you don’t make it to the specific talk you wanted to, jump into the nearest room; you never know what great information you might hear!

Go home with a plan: For me this is probably the most important tip. It’s really very easy to get back from being out of the office, into the E-mail soup you have to clean out and forget to implement anything you learned! Go home with an exact list of what you want to implement right away and also a list of things you want to implement in the future. Write down your exact plan, and it is much more likely to happen.

Enjoy your travels! Follow me this week while I’m at SXSW. I’ll be tweeting and Instagramming things I learn. @klstocking

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