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The PR of disaster recovery in Indiana

In our hyper-polarized society, it should come as absolutely no surprise that Indiana has procured itself a gigantic black eye due to the "Religious Freedom Restoration Act" that was recently passed by the legislature and signed into law by Governor Mike Pence. A media uproar has ensued and threatens to reverse all the other work the state has done in the past 25 years. Hoosier

Indiana has become a convention and tourism magnet in recent years - totally transforming their economy. This incident has captured the nation's attention, and not in a positive way. 

How does an entire industry recover from such a debacle?

My advice: A sustained public relations campaign to boost Indiana's chances from slipping into fly-over state oblivion.

How does Indiana begin this process? I'd suggest getting every stakeholder around the table and listening. Then, get a quick plan together. The very first thing that should materialize out of this plan is an all-out media blitz from the Indiana Chamber, Tourism Bureau and any celebrities they can conjure up.

This citizen army is this only thing that can counteract the thoughtless act of the Indiana legislature. I hope they don't waste time trying to repeal the law or toss people out of office. That will only serve to further polarize the state. 

If I lived in Indiana, I would be emailing, calling, texting and Facebooking all my friends. I'd invite them to welcoming places - and offer to host them. Face-to-face and heart to heart can combat the awkward actions of elected officials.

In a couple of weeks, the world will move on. But if Mike Pence's botched TV interview - where he couldn't answer simple yes-or-no questions about the implications of the law - is the last impression people have, then that would be a shame.

The lovely people of Indiana have worked hard to make it a destination for so many events. They deserve better.

Claire Celsi is a communications consultant in West Des Moines, Iowa. Visit her website, or follow her on Twitter or LinkedIn

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Comments

I am not sure this will be an easy task for Indiana. My memory certainly is not that short, hoping this is true for many others.

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