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Marketing doesn't have to be rocket science

Drew McLellan is the Top Dog at McLellan Marketing Group

Marketing gets more and more complicated every day. There's tools and science around tactics like marketing automation, drip sequences, digital personas, audience segmentation and the like.

All of that is very important and you need to understand it/leverage it for your business.  But sometimes -- marketing is just wearing your heart on your sleeve and communicating to the world that you're excited to help them with your expertise.

I flew back home this week and was struck by the messages sent by Southwest Airlines (their lost baggage counter) versus the big three (United, American and Delta).

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Lost luggage counter at Southwest Airlines

 

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Lost luggage counter for Delta, United & American

If you lost your luggage and had to approach one of these counters, which one would you feel a little better/more hopeful about approaching?  Which employee would you expect would greet you warmly and do everything they could to help you?

Amazing, isn't it? All of that emotion/commitment to customer and customer love was communicated to us through some inflatable pool toys and $1 flip flops.

How could you (for less than $100 by Southwest's example) visually shout out to the world that you're excited to be of service?

How do you wear your heart on your sleeve so customers and prospects KNOW that you're passionate about serving them?

I believe every business can do this through their bricks and mortar presence, the way their phone is answered, the front page message on their website etc. But I also believe that 95 percent of businesses never give it a thought.

You can see the difference when one company does and the other in the market do not. Challenge yourself to be one of the few.

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