« Understanding foreign students' worry | Main | Another reason to network »

Never stop inventing

Joe Benesh is a senior architect with Shive-Hattery and president + CEO of the Ingenuity Company, a strategic planning, diagramming, framework development, and design thinking consulting firm.

Throughout my childhood, the fact that I knew the United States was able to get to space via the space shuttle gave me comfort that we were still leading the world in manned space exploration. When the last shuttle landed in 2011, I felt like a part of what defined us as a country came to a close. I like to think of us as innovators, a nation full of individuals unafraid of risk, who set to work on doing impossible things and always seem to accomplish them.

When commencing organizational strategy or design, I think it is essential to keep this type of thinking in mind. There is a commonly used process for working through the steps in modern organizational frameworking or “design thinking”. This process is outlined below and may be helpful to catalyze the spirit of invention summarized above. The process is taught at the Stanford University Institute of Design, and I have used it as a process with many organizations I have worked with:


  1. Empathize. When you are planning, I cannot stress enough the importance of this. In order to achieve any sort of sustainability, you must employ techniques that take into account the stakeholders involved – as many voices as will create positive leverage for what you are trying to accomplish. The time when it was standard practice for the leader of an organization to set the singular vision of the organization with little or no input has passed, in both a generational and a practical sense.
  2. Define. Clarity is key to strategic successes. You must have a well-defined set of problems in order for your team to understand what they are trying to accomplish. Being unclear about your mission or objectives is a sure-fire way to be ineffective in the execution stage.
  3. Ideate. The synthesis of ideas or invention of new mechanisms, processes, or strategies is where solutions start to present themselves. As I have discussed previously, many people have a tendency to be very tactical; this stage is an opportunity to counterpoint this.
  4. Prototype. This is the formative stage of the process. The ideas from step 3 are built into a framework to address the outcomes of step 2. It starts to iterate and aggregate. You are starting to put together different plans, using the best of what you have created so far.
  5. Test. Using the plans put together in stage 4, it is time to bring the work product (so far) back to the users. These key stakeholders then have the opportunity to test, hack, or “break” the work product. Once these tests complete a cycle, you are able to decide what works, what does not, and either continue to prototype or implement the plans on a wider scale.

1280px-Skylab_(SL-4)Why did I start with the space program at the beginning of this blog? Because I see the five steps above as a framework for us to re-establish ourselves as the inventors we once were. Projects such as Skylab, the Shuttle, the Apollo missions - were rooted in our ability as individuals to invent, define, create, test, and achieve.

I have attached a sketch of what was to become Skylab (as well as a photo of the finished product), an example of how design thinking expanded our ability to explore space. The lab was actually built from the pieces of a modified Saturn V rocket, and how that came to be involved a process I imagine to have been very similar to that listed above.

Always remember that the energy within your organization is subject to the approach you take in improving what you do: for yourself, for your clients, and for your employees. The landing of that last shuttle mission may have closed a chapter of our national story, but it is incumbent on each of us to keep this spirit alive in the things we do as part of our organizations each day. Never stop inventing.

 For more information:Joe _Benesh_2011

 Contact: joe@ingenuitycompany.com

 Please follow: @ingenuitycmpny



The comments to this entry are closed.

« Understanding foreign students' worry | Main | Another reason to network »

Technorati Bookmark: Never stop inventing

This site is intended for informational and conversational purposes, not to provide specific legal, investment, or tax advice.  Articles and opinions posted here are those of the author(s). Links to and from other sites are for informational purposes and are not an endorsement by this site’s sponsor.