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Celebrating your new website

Alex Karei, marketing director for Webspec Design, blogs about web strategy.

As anyone who has launched a new website knows, there is a lot of work involved in the process -- both while building the new site and while promoting it.

It’s important to share your new and improved site with clients, but sometimes the one group that can get overlooked in all the hype is the team of people whom the new website represents - the company or organization itself. The members of this group differ depending on the type of website created, but nevertheless, the marketing department isn’t the only group that’s affected by a new website. Not convinced a celebration is worth the additional investment? Here are a few reasons you can take to your boss. Just don’t blame me when you get assigned as party-planner!

 

Four Reasons to Throw a Website Launch Party

1. You need to educate your team. Website redesigns often mean that some of the site map gets rearranged -- hopefully for the better -- but the last thing you want is your sales team scrambling during a webinar because they’re unable to answer a client question and they don’t know where the answer they were looking for went. Use a party to help create a map for those who need to know where they’re going!

Party Tip: Hold a “website scavenger hunt” at your launch party. To do this, give attendees a quiz to complete that includes finding facts or accomplishing different types of tasks on the site. Enter all those who finish into a drawing for a prize!

2. Prove to your stakeholders they made the right decision. Now that you’ve spent thousands of dollars on a website, you’re sure to have stakeholders who want to know what came of that investment. Throwing any type of celebration will help those investors to see how awesome the project turned out. But the best part? Showing them how excited others who will benefit from the new site (the rest of your staff, for instance) are about their new tool.

Party Tip: Gather testimonials from staff prior to the party to share on table tents or posters around the room. Then, let attendees guess who said what about their new website.

3. Point out new features. Have you added some new features as part of the redesign? That’s awesome; but if no one knows they’re there, it’s hard to know if they’ll ever get used. Make it a point to highlight new features, information or resources that weren’t on the site before to the entire group to ensure they know what’s been made available to them.  

Party Tip: Plan a short presentation in front of the group to show these features, but keep it high level. Although attendees will be excited, they aren’t going to have the same emotional attachment as you do and don’t want to spend 30 minutes talking about your awesome new events calendar.

4. Celebrate your hard work. Let’s be honest. Going through a website redesign is a lot of work! Team members who were directly involved deserve recognition for the time they’ve invested, whether they physically created the site themselves or if they worked with an external agency.

Party Tip: Create special awards for those who contributed to the site. Things like “Best Proofreader” or “Most Likely to find a Broken Link” can add some laughs while making associates feel appreciated.

A website launch party doesn’t have to be a thousand-dollar shindig if you don’t want it to be; even a presentation in the conference room with cake on a Friday afternoon can elevate the level of excitement and provide the proper education. But, don’t let your site launch without celebrating its “birthday”!

Have you had a launch party? Tell me about it in the comments!

 

Alex Karei_124Alex is the marketing director for Webspec Design, a website design and development and digital marketing agency in Urbandale. Connect with her on:

Email: alex@webspecdesign.com
Twitter: www.twitter.com/alex_karei
Instagram: www.instagram.com/alextriesitout
LinkedIn: www.linkedin.com/in/alexandriakarei

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