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Why Twitter?

- Carl Maerz is a co-founder of Rocket Referrals.

In the United States Twitter is nearing 56 million active users this year. That’s a lot of eyeballs. And I bet many of them are in the market for that fancy new widget you produce. Take a pass on Twitter and you’re sacrificing an opportunity to get in front of all those prospects.

1 in 4 Americans are active Tweeters in 2016

Twitter bird w: glassesTwitter is also an effective tool at maintaining relationships with clients, connecting with partners in your industry, and nurturing prospects. It helps build brand awareness and keeps your business top of mind. It can also be used to push out useful information and occasional promotions to your followers.

If you’re new to Twitter I suggest you take 20 minutes looking over their Twitter 101 page for businesses. This page will provide you with the basics to get started.

Additionally, I’ve put together some key points to keep in mind while you’re tweeting.

Include pictures

Like magpies, tweeters seem to like shiny objects. Tweets with pictures have five times the engagement rate than your ordinary, boring text-only ones. Pictures stand out more in a user’s Twitter feed, so don’t be shy about including them. As a rule of thumb about every other tweet should have a relevant picture attached.

Use hashtags

Hashtags are trending right now. If used effectively they can raise awareness of your company to people who share a relevant interest. To learn more about #hashtags and how to use them check out this post by Sprout Social.

Share interesting content

If your business has a blog, Twitter is a great platform for sharing posts with others. Each time you release new content you should consider posting it on Twitter, Facebook, Google+, and LinkedIn at a minimum. But don’t stop with your content. The most effective tweeters share relevant content (stuff your followers will actually want to read) from all over the Internet. This includes retweets you find interesting, news articles, blog posts, or industry updates. Your target should be between two to five tweets per day.

Get more followers

There are probably a thousand ways you could get more Twitter followers. Most importantly, you want to inspire your target market to follow your business. This way your content will be relevant to your followers, shared more often, and eventually lead to sales. This article by TNW will show you some simple ways to begin building your Twitter following.

For additional guidance on getting started with Twitter check out our free educational platform Launch Academy.


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